Albatross publishing sought to reduce expenditures related to the printing of books in its trade and educational market and contracted with a printing company in china. however, the publishing company soon realized that china has weak enforcement of intellectual property laws and that gray market books began appearing in the marketplace, which greatly affected albatross's profits. the company found that it had little recourse against the contract manufacturer and learned a very difficult lesson in international marketing. this exemplifies the impact of forces on international business.