In you place an ad in a magazine, newspaper, radio, billboard, or television that includes a phone number, e-mail, or snail-mail address, and wait for the orders to come in.
a. telemarketing
b. direct mail sales
c. guerilla marketing
d. direct response advertising

Below are the steps in the measurement process of external transactions. arrange them from first (1) to last (6). event step post transactions to the general ledger. assess whether the transaction results in a debit or credit to account balances. use source documents to identify accounts affected by an external transaction. analyze the impact of the transaction on the accounting equation. prepare a trial balance. record the transaction in a journal using debits and credits.