18. marci, a student, is used to paying $1.25 for a 12-ounce can of diet coke from various vending machines on campus, so she expects the new vending machine just installed outside her chemistry classroom to charge her the same amount for her favorite beverage. for marci, the $1.25 price is a: a. reference price. b. gross price. c. bundle price. d. leader price. e. bait price.

Suppose your firm is considering investing in a project with the cash flows shown as follows, that the required rate of return on projects of this risk class is 10 percent, and that the maximum allowable payback and discounted payback statistics for the project are three and a half and four and a half years, respectively. use the irr decision to evaluate this project; should it be accepted or rejected