Levinson’s department store is having a special sale this weekend. customers charging purchases of more than $50 to their store credit card will be given a special levinson’s lottery card. the customer will scratch off the card, which will indicate the amount to be taken off the total amount of the purchase. listed below are the amount of the prize and the percent of the time that amount will be deducted from the total amount of the purchase.

Phoenix guitars is interested in pursuing backward integration to take greater ownership of the extraction of raw materials and production of components used in its signature line of guitars. although this approach would lower the overall cost of producing a guitar, the costs associated with producing electronic pickupsfor sound amplification are far greater than those associated with sourcing pickups from a reliable supplier. which of the following approaches is likely to produce superior results? a) invest in vertical integration despite the cost of producing pickups.b) abandon the idea of vertical integration entirely.c) pursue taper integration.d) introduce a budget line of guitars to diversify the firm's offerings.