All marketing strategies are built on stp, in which a company discovers different needs and groups in the marketplace, targets those it can satisfy in a superior way, and then its offerings so that the target market recognizes the company's distinctive offerings and images.

Copan italia is a distributor of laboratory products and manufacturer of laboratory commodities, including transfer pipettes and flexible hematology cups used on a variety of automatic instruments to count blood corpuscle elements. copan's says that the company's business is to continually work to improve the quality of the collection and preservation of the microbiological sample in the "pre-analytical phase," as the demand for better protection of the specimen is growing day by day.