Hilary's profit is maximized when she produces 6 shirts. when she does this, the marginal cost of the last shirt she produces is $25 , which is than the price hilary receives for each shirt she sells. the marginal cost of producing an additional shirt (that is, one more shirt than would maximize her profit) is $ , which is than the price hilary receives for each shirt she s

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.