Gerald is assessing global entry strategies for his gourmet sandwich business. he does not want to take a lot of risk and he is willing to limit his control of international stores. gerald will likely use a(n) strategy.
a. direct investment
b. franchising
c. exporting
d. joint venture
e. strategic alliance

Option b

Explanation: In simple words, it refers to an arrangement under which one entity allows the other entity to use its procedures and brand name for the business in return of any loyalty or other such benefits.

In the given case, Gerald wants to operate his business globally and not eager to control all of it.

Hence from the above we can conclude that franchising is the best option for Gerald.

1) the stages a new product goes through from beginning to end, i.e., the stages that a product passes through from introduction through growth, maturity, and decline. 2) the time from initial research and development to the time at which sales and support of the product to customers are withdrawn. 3) the period of time during which a product can be produced and marketed profitably.

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