Business, 18.10.2019 18:30 vleverett444
The undifferentiated targeting strategy for finding a target market will likely not be successful if
a. the firm defines the total market as its target market.
b. people within the market have homogeneous needs.
c. product positioning is needed.
d. people within the market have heterogeneous needs.
e. the firm is capable of developing a single marketing mix that satisfies all people's needs.
Answers: 1
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