Business, 16.10.2019 04:00 lizzepacheco

In terms of user status, aware nontriers:
a) typically use a particular brand but have an alternative selection if it is not available or if the alternative is promoted with a discount.
b) use competitive products in the category but have not taken a liking to a particular brand.
c) perceive two or more brands to have superior attributes and will buy at full price.
d) choose one brand exclusively.
e) respond to a brand's imc messages but do not like the product.

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In terms of user status, aware nontriers:
a) typically use a particular brand but have an al...

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