To reverse a downward trend in sales, mazda introduced its mpv minivan. mazda positioned its van as a cross between a standard minivan and a sport utility vehicle. mazda knew that it needed to use a market segmentation strategy to correctly target the mpv. one of the segments that mazda targeted was automobile owners who wanted to be able to tow their boats and campers behind their minivans. which segmentation base is implied?
a. psychologicalb. geographicc. benefitd. demographice. product

1  2  3  4  5  6  7  8  9  10time remaining59: 30in  the dark game, how does the author develop the central idea that elizabeth van lew was a spymaster during the civil war? 1 2 3 4 5 6 7 8 9 10time remaining59: 30in the dark game, how does the author develop the central idea that elizabeth van lew was a spymaster during the civil war?

Increases in output and increases in the inflation rate have been linked to

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.