Mc-queen chicken lenny decided to open a local franchise of the well-known mc-queen chicken, a fast-food restaurant. before he took the initiative to open the franchise, he tried to weigh all the advantages and disadvantages. he decided, based on his research and understanding, that it would be beneficial to open a local fast-food restaurant.
mc-queen has become quite successful domestically, and now it is exploring the possibility of opening franchises internationally. the company hired an international agency to it learn what and what not to do. after the agency met with the managers of mc-queen a few times, the mc-queen management decided they would go ahead with their decision to expand internationally.
the international agency advising mc-queen would have made which of the following recommendations?
a) be aware that less money is needed to fund international operations.
b) remember that strong local management is needed to keep an international franchise going.
c) plan for the local competition to be weak.
d) assume that customers everywhere need or want what the franchise offers.
e) expect hiring, training, and marketing practices to be identical in all countries.