Business, 11.10.2019 02:00 sierrac257

Amanufacturer of jewelry imitates the style of a popular and expensive brand using manufactured stones rather than real gemstones and lesser grade metals rather than silver and gold. the manufacturer packages the jewelry in boxes of the same color imprinted with an almost identical logo. about 85 percent of the company's sales are through internet sales. this example illustrates the competitive risk of that threatens companies that use the differentiation strategy.

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