Afirm pursuing a best-cost provider strategy multiple choice seeks to offer more value-adding features than the industry’s low-cost providers and lower prices than those pursuing differentiation. tries to have the best cost (as compared to its rivals) for each activity in the industry's value chain. achieves competitive advantage because its operating activities are ""best-in-class"" or ""best-in-world."" follows a hybrid strategy based upon superior resources and a narrow market niche. seeks a ""middle of the road"" strategic approach that attempts to satisfy the product or service needs of consumers with average household incomes.