Which of the following is a drawback of a push strategy?
a. it can only be used to sel...
Which of the following is a drawback of a push strategy?
a. it can only be used to sell industrial products.
b. it is useful only in advanced nations where consumers are sophisticated and highly educated.
c. it decreases interaction with consumers. it can be expensive when the distribution channel is long.
d. it does not allow consumers to be educated on the benefits of a complex product.
Answers: 1
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