Bradford is a small town that currently has no fast-food restaurants. mcdonald's and burger king are both considering entering this market. burger king will wait until mcdonald's has made its decision before deciding whether to enter. use the decision tree below to determine the optimal strategy for each company, assuming that the minimum rate of return that owners of fast-food restaurants require on their investment is 15%.
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Bradford is a small town that currently has no fast-food restaurants. mcdonald's and burger king are...
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