From a marketing management perspective, there are three main sets of brand equity drivers. which of these drivers was most applicable when mcdonald's decided to use the "golden arches" and ronald mcdonald as symbols of their brand?
a) the product and all accompanying marketing activities and supporting marketing programs
b) the service and all accompanying marketing activities and programs
c) the initial choices for the brand elements or identities making up the brand
d) associations indirectly transferred to the brand by linking it to some other entity
e) the profitability associated with brand development

C) the initial choices for the brand elements or identities making up the brand

Explanation:

The choice for brand elements refers to logos, symbols, characters, slogans, among other elements that play a prominent role to reach customers and generate brand awareness so people will recognize the brand. That's why this is the most applicable driver when McDonald decided to use the golden arches and Ronald McDonald as symbols.

C) the initial choices for the brand elements or identities making up the brand

Explanation:

From a marketing management perspective, there are three main sets of brand equity drivers. Which of these drivers was most applicable when McDonald's decided to use the "golden arches" and Ronald McDonald as symbols of their brand?

Brand equity has to deal with the value a product delivers to its customers/consumers. It is basically the perception which the customers has on a product based on its experience. it can either be positive or negative

when McDonald's decided to use the "golden arches" and Ronald McDonald as symbols of their brand, the driver used was  the initial choices for the brand elements or identities making up the brand

i would have to say its c

being born in poverty would limit the people's chances, opportunities and benefits.

this happen because of several things, such as:

- poor people tend to gain less access to good education and nutrition. this mean that their chance to obtain high paying jobs would also be limited.

- poor people tend to socialize with other poor people while the rich tend to socialize with other rich people. this means that simply throguh their social circle, rich people would have more business opportunities compared to the poor people.

- rich people tend to have more capital in their disposal. this would benefit them in business since it is far easier for them to fund their business operation compared to poor people.