A. entail unusually large uncertainties about the technology or market. the development process takes steps to address those uncertainties. platform products
b. a firm with a new proprietary technology seeks out a market where that technology can be applied. process-intensive products
c. uses a repeated prototyping cycle. results from one cycle are used to modify priorities in the ensuing cycle. high-risk products
d. the production process has an impact on the product properties. therefore, product design and process design cannot be separated. quick-build products
e. products are designed and built around a preexisting tech- nological subsystem.