Abercrombie and fitch has decided to capitalize on their brand equity and start marketing new products like back packs, shoes and even dog accessories. they hope all this extra exposure will capture even more of the teenage/college market. what strategy are they following?

A. Category extension

Explanation:

Abercrombie and Fitch has decided to capitalize on their brand equity and start marketing new products like back packs, shoes and even dog accessories. They hope all this extra exposure will capture even more of the teenage/college market. What strategy are they following?

A. Category extension  B. Multiple branding  C. Fashion extension D. Line extension E. Brand equity exposure

The estrategy taht the company is using in order to get more exposure and get to the teenage/college market is the estrategy of Category extension, where you start to sell product that aren´t taht related to what you actually sell and produce, by can enter the target market that you have in mind, in this case they are using category extension by creating backpacks, shows and dog accesories that were things that they did not sell prior to this expansion.

answer; ///(d); determining who competes most closely   with whom evaluating whether industry driving forces and competitive pressure favor some strategic groups and hurt others, and ascertaining whether the profit potential of different strategic groups varies due to the strengths and weaknesses in each groups respective market positions;