Nikole watched a movie called blackfish about the poor conditions of killer whales in captivity. a month later she was in san diego and had the opportunity to go to seaworld for a day. remembering what she saw from the movie, she opted not to go as a protest of their treatment of the whales. nikole experienced how marketing can:

In terms of the "great wheel of science", statistics are central to the research process (a) only between the hypothesis phase and the observation phase (b) only between the observation phase and the empirical generalization phase (c) only between the theory phase and the hypothesis phase (d) only between the empirical generalization phase and the theory phase