Technology and competition continue to accelerate the pace of business; thus, business writers switch to increasingly faster means of communication. consider the following scenario, and determine if a faster communication channel would be more appropriate. marianna is writing a letter to a customer informing him that flannery electronic will not be able to replace his defective stereo because the warranty has expired. marianna should call the customer. marianna should send the message as an e-mail. marianna has chosen the correct channel. a good writer anticipates the audience of a message. although you can’t always know exactly who the audience is, you can imagine the general characteristics of the receiver. profiling your audience allows you to adopt the appropriate tone, language, and channel