Branding is a. the process of performing market research and selling products or services to customers b. all about creating unanimity between products c. endowing products and services with the power of a brand d. use of online interactive media to promote products and brands e. the process of comparing competing brands available in the market

C.

Explanation:

Brand is a design, name, symbol, term or word that distinguishes and identifies a company and/or products or services.

There are forms of branding.

A corporate brand represents the entire company or organization. For example, Coca Cola, Ford.

A product brand represents a specific product of a company or organization. For example, Diet Coke.

A private distributor brand, also called a store brand. For example, Radio Shack brand of batteries.

Marketers must research their brands to determine whether they would be acceptable in different countries.

It is important to employees to take an active role in the branding process, as they are the face of the company.

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