Set during the marketing research process, are the specific, measurable goals the decision maker seeks to achieve in conducting the marketing research. multiple choice marketing research plans measures of success hypothetical scenarios research objectives research constraints

research objectives

Explanation:

Research objectives define what the research is intended to achieve. Research objectives should be specific, measurable and tailored to the particular research.  Research objectives that are set will be used to influence the kind of procedures that will be used by the researcher during data collection and analysis.

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