Dg loans, a mortgage lender, was charged with a discrimination lawsuit. it alleged that the company was offering loans at higher rates of interest to african-american consumers. in response to these allegations, dg loans sent out e-mail queries to its african-american customers to get feedback on their experiences with the firm's lending offices. this feedback was subsequently collected and released to the news media. this is an example of publicity.
a. advertising.
b. public relations.
c. cause marketing.
d. sales promotion.

Oakmont company has an opportunity to manufacture and sell a new product for a four-year period. the company’s discount rate is 18%. after careful study, oakmont estimated the following costs and revenues for the new product: cost of equipment needed $ 230,000 working capital needed $ 84,000 overhaul of the equipment in year two $ 9,000 salvage value of the equipment in four years $ 12,000 annual revenues and costs: sales revenues $ 400,000 variable expenses $ 195,000 fixed out-of-pocket operating costs $ 85,000 when the project concludes in four years the working capital will be released for investment elsewhere within the company. click here to view exhibit 12b-1 and exhibit 12b-2, to determine the appropriate discount factor(s) using tables.