•based on your experiences as a coffee consumer, does starbucks’ strategy (as described in illustration capsule) seem to set it apart from rivals? • does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? • what is there about starbucks’ strategy that can lead to sustainable competitive advantage?
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•based on your experiences as a coffee consumer, does starbucks’ strategy (as described in illustrat...
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