Asher airlines instituted a marketing program whose intent is to create a relationship with customers with seat upgrades and free miles for their continued patronage. what customer relationship tool is asher airlines using

frequency marketing program

Explanation:

Frequency Marketing is the marketing strategy that is used to lure as well as retain the customers for a longer period of time. It includes events such as advertising at the frequent intervals, offering discounts to the loyal customers, conducting and organizing various events etc. This type of strategy is carried out at the frequent intervals of the time to retain the customers.

Hence, Asher airlines is offering such discounts to retain and lure their customers and this is a type of frequency marketing program.