You chose to explore the natural environment\'s changes on gerlach\'s business. but the demographic and cultural environments will have effects as well. from the choices above, choose the best responses to these changes.
short-term changes: introduction
vp of marketing: \"now that you\'ve tried analyzing the long-term marketing environment, let\'s take a look at the short-term changes that will affect gerlach.
next month, the state of colorado will be choosing science textbooks for grades 3 through 12. we\'ve already printed these books, and need to make a return on our investment. i\'ve sent three reports to you concerning changes in the macroenvironment for our science books. look them over, and decide which will affect us the most.\"
economic report
a wealthy scientist has left a large grant to the colorado public schools to be used only for science education. this grant will double the money available for the state to purchase science textbooks and materials.
technology report
a technology company has just come out with a laptop computer especially designed for students\' use in a classroom. sturdy and cheap, it allows students to access online editions of their textbooks, use tutorials and connect to their classroom\'s smart boards, as well as other functionalities. it is being advertised as the \"future of learning.\"
political report
a new but strongly influential member of the school board (which chooses colorado\'s textbooks) is proposing a radical overhaul of the way science is taught in the state. she proposes science be taught not through books but only through a new, experimental \"hands-on\" style: experiments, field trips, etc. her popularity and influence make it likely that this measure will pass next week, even though most science teachers oppose the plan.
evaluating the macroenvironmental short term changes
after reviewing the reports of short-term changes in the macroenvironment, you must pick one element that will have the most profound effects on your company.