Omega, inc., a u. s.-based maker of personal fitness trackers, is not sure about the attractiveness of entering the country of mattica. mattica had recently emerged as a democracy after nearly one hundred years of dictatorship. which of the following types of entry into mattica would allow omega, inc. to learn about the foreign market while limiting the firm's exposure to that market?
a. early entry
b. small-scale entry
c. large-scale entry
d. late entry
e. rapid entry

The correct answer is B. small-scale entry.

Explanation:

Small-scale entry allowing the company to learn about a foreign market while limiting the company's exposure in that market, reducing the risk associated with its international activity. Small-scale entry can be seen as a way to gather information about the market before deciding to invest more resources and increase its presence.

Managers should generally consider six variables when selecting the mode of entry:

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.

the answer is a.

by: nicholas dooley