Before sales of its ipad 1 reached its peak, apple launched the ipad 2, which took sales from the ipad 1 but also beat competitors' product offerings to the market. this move apple maintain its standing as a leading-edge company in tablet pcs and demonstrates the importance of as a competitive advantage.

Speed to market

Explanation:

Speed to market: It is a technique through which the competition can come into the market. It also tells a time in which the company introduced its new product and services in the market that is available to the end-user.  

In the given situation, Apple took the speed to market as a competitive advantage through which it can maintain a leading position in the market which helps the company to attain its sales targets.

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