Which of the following statements about 3m's marketing program for post-it® flag highlighters and post-it® flag pens is most accurate?
a) in his first attempt, david windorski, a 3m inventor, designed the post-it® flag highlighter in exactly the right way to appeal to its target market.
b) paralegals were initially the intended target market for the post-it® flag highlighter.
c) david windorski, a 3m inventor, developed the post-it® flag pen for the office worker segment.
d) the post-it® flag highlighter was not successful and was deleted from the post-it® flag product line.
e) in development of the post-it® flag highlighter, david windorski examined similar products of 3m's major competitors and simply made changes that would provide the "wow" factor.\