In a gallup telephone survey conducted on april 9-10, 2013, the person being interviewed was asked if they would vote for a law in their state that would increase the gas tax up to 20 cents a gallon, with the new gas tax money going to improve roads and bridges and build more mass transportation in their state. possible responses were vote for, vote against, and no opinion. two hundred ninety five respondents said they would vote for the law, 672 said they would vote against the law, and said they had no opinion (gallup website, june 14, 2013 ).

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.