Alex is training for a triathlon, a timed race that combines swimming, biking, and running. alex has only 20 hours per week that he can devote to training for his race. which basic principle of individual choice does this sentence best illustrate? people usually exploit opportunities to make themselves better off. all costs are opportunity costs. many decisions are made on the margin. resources are scarce.

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.