Business, 27.08.2019 23:10 alexa006ox9k63

Which of the following decision-making perspectives assumes that consumers often make purchases and reach decisions based on the affect, or feeling, attached to the product or behavior under consideration?
a. rational decision-making perspective
b. experiential decision-making perspective
c. functional decision-making perspective
d. behavioral influence decision-making perspective
e. implemental decision-making perspective

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Which of the following decision-making perspectives assumes that consumers often make purchases and...

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