Which of the following is a difference between the concept development
stage and the product development stage?
) a. in the product development stage, sample advertisements are
developed, but in the concept development stage a full promotion
campaign is launched.
o
b. in the concept development stage, the product is launched to the
entire target market, but in the product development stage only
focus groups are exposed to the product mock-ups.
o
c. in the concept development stage, an actual functional product is
produced, but in the product development stage only a prototype
is produced
o
d. in the product development stage, an actual functional product is
produced, but in the concept development stage only a prototype
is produced
е
hp
o