The is the combination of advertising, personal selling, sales promotion, social media, and public relations and is used to reach the target market and fulfill an organization's overall goals.

promotion mix

Explanation:

The promotion mix refers to the blend of several promotional tools used by the business to create, maintain and increase the demand for goods and services. The fourth element of the 4 P’s of marketing mix is the promotion; that focuses on creating the awareness and persuading the customers to initiate the purchase. The several tools that facilitate the promotion objective of a firm are collectively known as the promotion mic .The mix is the integration of Advertising, Personal Selling, Sales Promotion, Public Relations and Direct Marketing.

In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. It has been identified as a subset of the marketing mix.It is believed that there is an optimal way of allocating budgets for the different elements within the promotional mix to achieve best marketing results, and the challenge for marketers is to find the right mix of them

Promotional mix

Explanation:

The promotional mix is one of the 4 Ps and it refers to the promotion decisions an organization makes to try to target customers and accomplish its goals. It includes different elements like the traditional media used as a promotional tool, presentations to potential customers, marketing activities like displays and the use of social media platforms. According to this, the answer is promotional mix.

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