Out of beyonce, jimmy falon, bill gates, or kelly clarkson, who would you use to endorse diet pepsi in attempts to reach the teen population between 12-19?
why have you decided upon this celebrity? how does this celebrity align to the new target market?
now, which media channels would you use to reach the particular target market with this your selected celebrity endorser?
how would you get your celebrity to actually endorse the product, based upon the discussion board introduction?

Lambert manufacturing has $100,000 to invest in either project a or project b. the following data are available on these projects (ignore income taxes.): project a project b cost of equipment needed now $100,000 $60,000 working capital investment needed now - $40,000 annual cash operating inflows $40,000 $35,000 salvage value of equipment in 6 years $10,000 - both projects will have a useful life of 6 years and the total cost approach to net present value analysis. at the end of 6 years, the working capital investment will be released for use elsewhere. lambert's required rate of return is 14%. the net present value of project b is: