Question 8 of 10
3 points
francis has recently started an advertising campaign that includes numerous
advertisements across various media formats. since the campaign began,
sales are up 20%. he wants to increase his investment in the advertisements
that have been most effective, but he doesn't know which ones to do. what
has he failed to include in his advertisement planning?
o
a. planning his advertising budget
o
b. knowing what types of media formats are available
o
c. how to measure advertising effectiveness
o
d. determining his target audience