Lars wants to purchase a gift for a colleague whose home he will bevisiting. he decides to bring luxury chocolates, because he knows mostpeople enjoy them. although he is not sure about specific products, larsheads directly for a store selling godiva chocolates because he knowsthis is a high-end brand. lars can be said to haveselect one:
a. brand preference.
b. brand awareness.
c. brand recall.
d. aided recall.
e. brand image.
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Lars wants to purchase a gift for a colleague whose home he will bevisiting. he decides to bring lux...
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