Ga company's values relate to such things as how it will balance its pursuit of financial objectives against the pursuit of its strategic objectives. whether it will emphasize stock price appreciation or higher dividend payments to shareholders. whether it will put more emphasis on the achievement of short-term performance targets or long-range performance targets. how it will balance the pursuit of its business purpose/mission against the pursuit of its strategic vision. fair treatment, integrity, ethical behavior, innovativeness, teamwork, top-notch quality, superior customer service, social responsibility, and community citizenship.