Business, 15.08.2019 07:30 bensleytristap93y8q

Gm is trying to reinvent the cadillac brand with new car designs and a new brand story. they commission an integrated marketing communications campaign using several media. a key component of their ads is music by contemporary groups like the teddy bears and melikka. gm is considered:
a. the client
b. the advertising agency.
c. regulatory agencies that control advertising.
d. the audience member who receives a message.

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Gm is trying to reinvent the cadillac brand with new car designs and a new brand story. they commiss...

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