Verde corp., a manufacturer of consumer durables, has observed that over the past several years the sales of new products have not shown a reasonable upward trend despite the extensive market reports on consumer preferences submitted by top statistical analysts. the market analyses were carried out by comprehensive statistical software and applications that provide an in-depth analysis.
if you were assigned the position of the marketing head at verde corp., what would you do to improve the sales trend?
a. recruit fresh graduates as market researchers.
b. adopt a cost-cutting strategy that could reduce the final product prices.
c. install new, expensive software that could provide accurate statistical interpretations.
d. rely on intuition while making observations regarding consumer choices.