Marle construction enters into a contract with a customer to build a warehouse for $950,000 on march 30, 2018 with a performance bonus of $50,000 if the building is completed by july 31, 2018. the bonus is reduced by $10,000 each week that completion is delayed. marle commonly includes these completion bonuses in its contracts and, based on prior experience, estimates the following completion outcomes: 7/31/18 - 65%8/7/18 - 25%7/14/18 - 5%7/21/18 - 5%the transaction price for this transaction is

In the 1970s, kmart used blue light specials to encourage customers to flock to a particular department having a temporary sale. a spinning blue light activated for approximately 30 seconds, and then an in-store announcement informed shoppers of the special savings in the specific department. over time, loyal kmart shoppers learned to flock to the department with the spinning blue light before any announcement of special savings occurred. if kmart was employing classical conditioning techniques, what role did the spinning blue light play?