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Business, 23.07.2019 04:10 damariush567

As part of its bankruptcy restructuring, general motors (gm) launched an ad campaign that revealed glimmers of a streamlined gm: fewer brands (cadillac, buick, chevrolet, gmc) and fewer models within each brand. a what research would you have done to determine which vehicle models gm should retain and which it should drop? b what would you have measured and with what type of measurement scale?

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As part of its bankruptcy restructuring, general motors (gm) launched an ad campaign that revealed g...
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