The marketing manager for mountain mist soda needs to decide how many tv spots and magazine ads to run during the next quarter. • each tv spot costs $7000 and is expected to increase sales by 420,000 cases. • each magazine ad costs $2500 and is expected to increase sales by 500,000 cases. • a total of $100,000 may be spent on tv and magazine ads combined. however mountain mist wants to spend no more than $70,000 on tv spots and no more than $50,000 on magazine ads. mountain mist earns a profit margin of $1.80 on each case of soda that it sells, not factoring in marketing costs (just operational profit). formulate this problem as a linear program to maximize net income (operational profit less advertising costs), where decision variables are a=number of tv spots, b=number of magazine ads. do not use excel for this, just algebra.

Kim opim, an enthusiastic student, is on her flight over from philadelphia (phl) to paris. kim reflects upon how her educational experiences from her operations courses could explain the long wait time that she experienced before she could enter the departure area of terminal a at phl. as an airline representative explained to kim, there are four types of travelers in terminal a (buad 311) buad 311. mcgraw-hill create. vitalbook file. the citation provided is a guideline. check each citation for accuracy before use.

Match the steps for conducting an informational interview with the tasks in each step.

Shrieves casting company is considering adding a new line to its product mix, and the capital budgeting analysis is being conducted by sidney johnson, a recently graduated mba. the production line would be set up in unused space in the main plant. the machinery’s invoice price would be approximately $200,000, another $10,000 in shipping charges would be required, and it would cost an additional $30,000 to install the equipment. the machinery has an economic life of 4 years, and shrieves has obtained a special tax ruling that places the equipment in the macrs 3-year class. the machinery is expected to have a salvage value of $25,000 after 4 years of use. the new line would generate incremental sales of 1,250 units per year for 4 years at an incremental cost of $100 per unit in the first year, excluding depreciation. each unit can be sold for $200 in the first year. the sales price and cost are both expected to increase by 3% per year due to inflation. further, to handle the new line, the firm’s net working capital would have to increase by an amount equal to 12% of sales revenues. the firm’s tax rate is 40%, and its overall weighted average cost of capital, which is the risk-adjusted cost of capital for an average project (r), is 10%. define “incremental cash flow.” (1) should you subtract interest expense or dividends when calculating project cash flow?