An entity is planning to introduce a new product, dma. it is expected that 10,000 units of dma will be sold. the full product cost per unit is $300. invested capital for this product amounts to $20 million. the entity’s target rate of return on investment is 20%. the markup percentage for this product, based on operating income as a percentage of full product cost, will be

Digitalhealth electronics inc. is a company that builds diagnostic devices. it was the first company to develop a compact mri scanner by reconfiguring the components of the mri technology. this smaller and user-friendly version of the huge mri scanner created demand from small hospitals, nursing homes, and private practice doctors who were earlier dependent on the scanning machines in large hospitals. which of the following types of innovations does this scenario best illustrate? a. disruptive innovation b. incremental innovation c. radical innovation d. architectural innovation