Business, 05.02.2020 12:54 Geo777

What is it called when one company pays for the rights to be an exclusive sponsor of an event and another company uses promotional tactics that steal some of the spotlight, at a much lower cost? (a) competitive parity (b) predatory marketing (c) ambush marketing (d)interactive marketing piracy

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What is it called when one company pays for the rights to be an exclusive sponsor of an event and an...

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