Cat fur company has fixed costs of $300,000. it produces two products, x and y. product x has a variable cost percentage equal to 60% of its $10 per unit selling price. product y has a variable cost percentage equal to 70% of its $30 selling price. for the past several years, unit sales of product x were 40% of total unit sales. that ratio is not expected to change. [ 92 ] what is catfur’s break even point in dollars

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.