An energy-efficient lightbulb, taking in 23.0 w of power, can produce the same level of brightness as a conventional lightbulb operating at power 100 w. the lifetime of the energy-efficient bulb is 10 000 h and its purchase price is $5.00, whereas the conventional bulb has lifetime 750 h and costs $0.60 per bulb. determine the total savings obtained by using one energy-efficient bulb over its lifetime as opposed to using conventional bulbs over the same time period. assume an energy cost of $0.20 per kilowatt-hour.

David burdick is the ceo of acme bubblegum, a successful public company. as one of the cofounders of the company, burdick has enjoyed speaking and writing about the success of acme bubblegum for several years. typically, he speaks at conferences or directly to the press, but recently, he has been blogging about his firm anonymously. specifically, he defended a recent advertising campaign that was unpopular among consumers and pointedly attacked one of acme bubblegum’s competitors. burdick deeply enjoys his anonymous blogging and believes that none of his readers actually know that he works for acme bubblegum.should burdick be allowed to praise his company’s performance anonymously online? should he be allowed to attack his competitors without disclosing his relationship with the company? how would you feel if the ceo of a company at which you shopped was secretly writing criticisms of his or her competition? how would you feel if you knew a writer for your favorite blog was actually closely involved in a company that the blog discussed? 1. define the ethical issue? 2. who are the primary stakeholders? 3. what are the possible alternatives? 4. how could you evaluate the ethical implications of the alternative actions (use appropriate decision rules)? 5. what action would you recommend and why?