Establishing the need for marketing research:
a. arises when managers must make decisions and they have inadequate information.
b. is determined by a quantitative analysis of the appropriateness of marketing research and should be undertaken for every decision made in the firm.
c. stems from the need to establish a monitoring system that alerts mid management to either opportunities in the marketplace or problems.
d. should not come from a 'stilted' and computerized monitoring system but rather from management intuition.
e. should be determined only after the problem and research objectives are clearly defined.

Before contacting the news or print media about your business, what must you come up with first ? a. a media expertb. a big budgetc. a track recordd. a story angle

What is the relationship between marginal external cost, marginal social cost, and marginal private cost? a. marginal social cost equals marginal private cost plus marginal external cost. b. marginal private cost plus marginal social cost equals marginal external cost. c. marginal social cost plus marginal external cost equals marginal private cost. d. marginal external cost equals marginal private cost minus marginal social cost. marginal external cost a. is expressed in dollars, so it is not an opportunity cost b. is an opportunity cost borne by someone other than the producer c. is equal to two times the marginal private cost d. is a convenient economics concept that is not real

U.s. internet advertising revenue grew at the rate of r(t) = 0.82t + 1.14 (0 ≤ t ≤ 4) billion dollars/year between 2002 (t = 0) and 2006 (t = 4). the advertising revenue in 2002 was $5.9 billion.† (a) find an expression f(t) giving the advertising revenue in year t.