The example of a consumer goods company operating in china is insightful because the firm expected to only have one week to decide whether to purchase another firm when the circumstances arose and one was available. the text discusses a u. s. firm that also seems to be leveraging operations in china. for example, this firm designed an inexpensive portable ultrasound scanner. the design team was based in china. what is the firm discussed?

Fortress international, a large conglomerate, procures a few component parts from external suppliers and also manufactures some of the key raw materials in its own subsidiaries. aside from this, the company does not solely depend on outside distributors to reach its customers. in fact, it has its own retail stores to distribute its products. in this scenario, which of the following alternatives to vertical integration is fortress international applying? a. concentric integration b. taper integration c. horizontal integration d. conglomerate integration