What is the difference between a business plan and a marketing plan?

The important difference between a marketing plan and a business plan is that the business plan analyzes each level of the business and defines the business as a whole, whereas the marketing plan focuses on how the company defines its specific marketplace and how its products and services appeal to the market.

Explanation:

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Explanation:

A business plan covers the entire business, including overall strategy, financial plans, target markets, sales, products and services, operations, and how they all relate to each other. A marketing plan, in contrast, focuses on the marketing: marketing strategy, target markets, marketing mix, messaging, programs, etc.

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